In the second article of the series on digital product teams, we will address the role of the Product Owner (PO) in the development journey. Our ob...

Have you ever thought about how a product team is composed? When the need to create a digital solution arises, be it an app or a platform , many pe...

Have you looked at the sky today? Regardless of where you are, when looking out a window, there is a high chance of seeing some clouds hovering in ...

Integrating the experiences of customers, users and employees is the main objective of Total Experience Strategy. This technology trend was present...

If you’re creating a new digital business, rarely you don’t have competition. Most businesses already arrive in markets full of direct ...

Choosing the right time to make decisions is one of the most important factors in our lives. There are those who believe that intuition and experie...

In projects, it is very common to see teams that are divided between those who do discovery – Designers and Product Owners who generate tasks...

Design Thinking is not a new subject at SoftDesign. We apply this approach every day to develop digital products. That is why we understand the com...

Have you ever seen or known about a product that you thought was perfect, that had everything to work out, but for some reason, it didn’t tak...

If you are part of the universe of startups or digital products, you’ve certainly heard of it. The Product-Market Fit is a great indicator of...