Choosing the right time to make decisions is one of the most important factors in our lives. There are those who believe that intuition and experie...
In projects, it is very common to see teams that are divided between those who do discovery – Designers and Product Owners who generate tasks...
If you are part of the universe of startups or digital products, you’ve certainly heard of it. The Product-Market Fit is a great indicator of...
An important characteristic of the transition from a Project-based Culture to a Product-based Culture is the way to measure success. While in the f...
We live in a world with significant and constant changes regarding technology and business. The ability to adapt ideas and solutions to scenarios i...
Exploring ideas, better understanding users, identifying features and choosing technologies. These are some steps covered in SoftDesign’s Dig...
In the world of digital product creation and development, the Minimum Viable Product is turning twenty. The term MVP was created in 2001 and popula...
In an increasingly digital market, it is common to find customers with great ideas for digital products but with no financial means to put them int...
These days when entrepreneurship is in fashion and disruption is the new goal of every entrepreneur, I write to ask if you have what it takes to wa...
The city is Lisbon. The year is 2019. The center stage of this event is the Altice Arena. There, the last in-person edition of the largest technolo...
Design is one of the fundamental pillars of our work as we understand the essential role of usability and user experience in digital products and s...
Brazil has been a stage for major startup events, one of which is The Gramado Summit. It is an event sponsored by SoftDesign among others, that tak...
